Practical notes on SEO.
Meta descriptions remain an important part of SEO, but Google doesn't always use them. Learn how Google generates search snippets and whether every page needs a meta description in 2026.
Search engines don't search the internet in real time. Instead, they work more like a giant digital librarian, using crawlers, indexes and ranking systems to organise billions of web pages and retrieve the most relevant results in a fraction of a second.
Meta descriptions remain an important SEO tool in 2026, but Google increasingly generates its own search snippets based on page content and user intent. Learn how modern search results work and how to write descriptions that improve click-through rates.
Guest blogging has been part of the SEO toolkit for well over a decade. At various points it has been praised as one of the best ways to build authority and backlinks, while at other times it has been declared dead altogether.
One of the most common questions asked on our SEO training courses is, "How does Google find and index a brand-new website"
If you're new to search engine optimisation, one of the best places to start is Google's own SEO Starter Guide. Produced by Google Search Central, this free resource explains the fundamental principles of SEO and provides practical advice on how to make websites more accessible and understandable to search engines.
Marketing has changed dramatically over the last decade. Today's marketers are expected to work across websites, social media, email, search engines, video platforms, analytics tools and increasingly artificial intelligence. As a result, the apprenticeship standards used to train the next generation of marketers have evolved too.
One of the most useful documents available to SEO professionals is Google's Search Quality Evaluator Guidelines, sometimes referred to as the Search Quality Rater Guidelines.
One of the most important concepts in modern SEO is Google's E-E-A-T framework. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and it plays a significant role in how Google evaluates the quality and credibility of content.