London Web Factory

PPC Services

PPC Campaigns Designed to Generate Better Enquiries

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London Web Factory helps businesses improve their paid search performance through better campaign structure, stronger targeting, clearer tracking and ongoing optimisation. The aim is simple: spend less on wasted clicks and generate more valuable enquiries.

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PPC Services

Whether you need a campaign audit, a new Google Ads account setup, landing page improvements or ongoing campaign management, each service is focused on improving return on ad spend.

PPC Audits

Identify wasted spend, poor targeting, weak conversion tracking and campaign structure issues.

Google Ads Management

Ongoing management of search campaigns, budgets, keywords, bidding, ads and performance.

Campaign Setup

Build new PPC campaigns with clear structure, sensible targeting and proper tracking from day one.

Conversion Tracking

Track calls, forms and key website actions so campaign performance is measured properly.

Landing Page Optimisation

Improve the pages your ads send visitors to, helping turn more clicks into enquiries.

PPC Consultancy & Training

Practical support for business owners, marketing managers and teams who want to understand PPC better.

PPC Audits

A PPC audit reviews how your paid search campaigns are performing and highlights where budget may be wasted. This includes checking campaign structure, keyword targeting, search terms, negative keywords, bidding, ad copy, landing pages and conversion tracking.

Campaign Structure Review
Keyword & Search Term Analysis
Negative Keyword Review
Conversion Tracking Check

PPC Campaign Setup

A well-built PPC campaign gives you a much better starting point. Campaign setup includes account structure, campaign types, keyword planning, ad group organisation, location targeting, audience settings, ad copy and conversion tracking.

Account Structure
Keyword Planning
Location Targeting
Ad Copy Setup

Conversion Tracking

PPC only works properly when you can see which clicks are turning into enquiries. Conversion tracking can include contact forms, phone calls, quote requests, downloads, bookings and other important website actions.

Form Enquiry Tracking
Call Tracking
Google Tag Manager Setup
GA4 Conversion Events

Landing Page Optimisation

Better landing pages can improve conversion rates and reduce wasted spend. This includes reviewing page messaging, calls to action, page speed, trust signals, forms, layout and mobile experience.

Message Match
Clear Calls to Action
Page Speed Review
Form Improvements

PPC Consultancy & Training

Some organisations want expert support without handing over every part of their paid search activity. PPC consultancy and training provides practical guidance for business owners, marketing managers and in-house teams who want to understand what is working, what is not, and what should happen next.

A Practical PPC Process

PPC works best when campaigns are reviewed, measured and improved continuously.

Step 01

Review

Understand the current account, goals, tracking and performance.

Step 02

Fix

Resolve tracking, targeting, structure and wasted spend issues.

Step 03

Optimise

Improve keywords, search terms, ads, budgets and landing pages.

Step 04

Report

Measure enquiries, spend, cost per lead and return on investment.

Want to know whether your PPC budget is being wasted?

Start with a PPC review and get a clear view of your campaign structure, tracking, wasted spend and opportunities for improvement.

Request a PPC Review