Only £495 + vat
Learn professional Search Engine Optimisation fast on our 1-day intensive SEO training course. Taught by experienced SEO professionals who work on real-world websites and campaigns every day. Complete professional syllabus. Core and advanced modules. Central London training centre (opposite Euston station). Free training certificate with 7.5 hours of CPD credit. Free Page Spider Pro software licence. Free access to our highly acclaimed, online training resources.
Training that's trusted by leading brands.
Choose your preferred training location and date.
Training location
Training takes place at Friends House, conveniently located opposite Euston Station.
Venue address
Friends House, 173 Euston Rd
Classrooms
Best fit
Designed for people who want practical SEO skills they can use in their career, business or digital marketing work.
Learn to optimise your website for search engines, manage SEO programmes and lead internal teams and suppliers.
Use our processes, templates and resources to integrate a professional Search Engine Optimisation workflow in your digital marketing programmes.
Increase traffic to your website, boost your rankings, build an online business and generate sales leads.
Move into a well-paid and rewarding career in Search Engine Optimisation and Digital Marketing.
Start a lucrative and exciting career from home helping small and medium sized companies to promote their businesses on Search Engines.
Learn to write copy for Search Engines and develop valuable skills for the fast-changing digital industry.
A complete training day with practical resources and professional course materials.
Learn SEO in one intensive day. Course comprises 8 stand-alone modules covering basic and advanced SEO topics.
Every course comes with a free PDF training certificate and 7.5 hours of CPD credit.
Access to free templates, training videos, demo website, PDFs, excel, word and html documents as well as all of the slides used in the course.
Courses in Euston Rd, London and the Ashley Centre, Epsom, Surrey. Close to good parking, train stations, airports, hotels and restaurants.
We guarantee to never exceed more than 12 people per class.
Bright natural daylight and comfortable seating and desks.
We guarantee to never change the training location.
We guarantee to never change the training date.
We guarantee to run every course. Even if only one person books.
The course includes a complete professional syllabus from SEO foundations through page optimisation, content structure, technical SEO, authority, local visibility, reporting and AI search.
Learn how search engines and LLMs discover, understand and rank websites.
Learn how to optimise individual pages for search engines and users.
Learn how to organise content into a logical structure that helps users and search engines understand your website.
This is the module that many modern SEO courses miss entirely.
Learn how to ensure search engines can efficiently crawl, render and index your website.
Understand how trust, links, mentions and digital PR contribute to long-term organic visibility.
Learn how local businesses appear in maps, local packs and location-based search results.
Turn SEO activity into useful measurement, clearer decisions and reports clients or stakeholders can understand.
Explore how AI search is changing discovery, content strategy and the way users find answers online.
Student reviews
Feedback from people who joined the one-day SEO course and used it to make search engine optimisation clearer, more practical and easier to act on.
One of the most useful training courses
Marketing and Communications Consultant at Southern Housing Group
This is probably one of the most useful training courses I have ever been on. The course was pitched at exactly the right level, I am not a tech whizz or a web developer and I understood everything that Adrian was saying. He explained everything clearly and thoroughly and I feel like I now have a much better understanding of SEO.
The class was just the right size, which meant we could discuss our specific issues and raise questions throughout the day. I would definitely recommend this course to anyone who is thinking of taking SEO training!
Excellent course for getting from 0-60
Account Director at LEWIS Global Communications
This course was excellent! I had a basic outline knowledge of SEO before this course, but certainly not to the degree that I do now! The course covers all of the areas that you could want in order to go out into the real world and optimise your site. And they’re all discussed in a way that gives you practical tips and tidbits to talk confidently about the process as well as actually execute it. I would heartily recommend this course for anyone who wants to get from 0-60 in just one day.
All the information you need to optimise
Marketing and Business Development at Screencult
Excellent course. A full day covering all the best practices for SEO. The course also give you tons of materials to be read on the next following days. You will get all the information you need to optimize your website and your mind. Thanks Adrian.
Left feeling empowered to improve Google visibility
Managing Director, HappeningHistory.co.uk
Brilliant day. I learnt more in one day than I think I ever have before. I came away from the day feeling empowered that I can really do something useful towards promoting my business and improving our listing on Google. I had imagined some great mystery or power needed for SEO but much of it is simple, logical, straight forward things to do, you just need an expert like Adrian to tell you what those things are. I had no idea before the course.
As there were only 4 of us on the day I went, we had a great deal of attention turned to our own particular websites. It was great to see what was working with them and what wasn’t. I may well be back for the WordPress training. Lots of helpful info available for after the course to refer to too. Can’t wait to put it into practice. As a side note, the venue itself is great, easily accessed with a great café and restaurant. Most useful work related training day I think I’ve had.
Plain-English SEO training at the right level
Digital Coordinator, Purcell
One of the most useful training courses I’ve been on. The course was pitched at right level for the group in plain English which was really helpful. Adrian used each of the group’s websites as examples which was really helpful in identifying what could be improved and also so we could raise questions throughout the day. I would recommend to anyone in need of SEO training.
Structured, patient and thoroughly prepared
Marketing Consultant, Full Text Archive
I attended the training day in March and cannot recommend it enough! The course was well structured and delivered in easily digestible parts. I also appreciated Adrian’s patience when answering the questions related to individual needs of the attendees.
Having done a fair of short and long courses in my life, I was amazed by Adrian’s level of preparation and his knowledge of the subject! And finally, I found additional materials, templates and links are very helpful, which enabled me to deepen my understanding of SEO even further. Thoroughly recommended!
Google rankings felt manageable after the day
Journalist and Copywriter
The Google SEO Training session on Wednesday 22nd July was very informative, easy to understand and very well delivered. The training covered a huge range of Google SEO topics effectively and made the daunting prospect of taking on Google rankings become manageable.
I left realising that it is in Google’s interests for a site to rank well and all the tools are there to do this. The course was well structured and Adrian Smith used the sites of those in attendance to demonstrate techniques and tools for working on Google SEO. The course content was extensive, so much so that, at times it seemed impossible that we could cover all of it in a single day.
However, nothing felt rushed and nothing was missed. Adrian was a highly engaging teacher – he had clearly spent time on our sites and had practical and individual suggestions for what we might be able to do to improve. He was authoritative without being overly complex or condescending. Many mysteries of Google were cleared up and I now feel confident that it is possible to have some control over my site’s ranking and appearance on Google. Thank you, Adrian.
Small classes made the course practical
European Marketing Manager, Enercon Industries Ltd
I attended the course in May as I had only minimal knowledge of SEO. The course was structured into clear parts, although it is quite a lot to cover in one day.
The small class sizes are great, especially as it meant we could all ask many questions and analyse our own websites throughout the day. The reading resources that come with the course are very useful once you’re back at work and need to recap on certain topics. I found Adrian to be an engaging teacher and I would recommend London Web Factory to anyone else looking to improve their SEO skills.
Intense, worthwhile and well supported
Agile Project Manager
Excellent SEO course delivered by Adrian. Well thought out and covers all the main points. It was intense but well worth it. I knew the basics and seen many Matt Cutts videos online, but this help cement it all. The resources available after the course are also invaluable as a reference for future use. I would definitely recommend the course to anyone. The only aspect which I thought could be improved was more time to socialise as a group of learners.
On previous training courses I found going to lunch together with delegates and the tutor was when you learnt a lot from each other and picked up new ideas and experiences from other industries. Location was excellent too. Facilities very pleasant.
Highly recommended for businesses
AB Removals Ltd
Highly recommended for businesses. Adrian is an excellent teacher, very helpful and friendly, not only covering a massive range of Google SEO Aspects, but also focuses on individual needs that are related to their businesses.
Clear enough to understand and act on
Kervin & Barnes
I attended the SEO training course this week. My motive for attending was that even though we have an SEO company doing our SEO work, I still wanted to understand it for myself and be able to keep a close eye on the work that was being undertaken on our behalf. The course itself was broken down into manageable and clear sections, I found Adrian to be a excellent teacher, one who explained things very clearly so even a troglodyte like me could understand.
The course is quite intensive as there are a lot of subjects to cover but Adrian managed to keep it interesting and lively throughout the day. I would definitely recommend it to anyone who wants to get a grasp on SEO and Google, I left the course feeling determined to start working on my own website and improving it. The course resources after the session are also invaluable and well worth referring back to all the time.
Thank you Adrian for making a subject that used to scare me, easier to tackle and a little less scary!
Helpful, informative and worth returning for
Marketing Director, Gigi Brooks Ltd
Great course – very helpful and informative. I learned so much in a day and will definitely come back for other courses!
Informative content delivered clearly
Director and Partner, Lansons
I highly recommend the SEO course run by London Web Factory. Fantastic informative content delivered in an understandable way.
Useful insight into ranking on Google
Marketing Executive, Enercon Industries Ltd
I very good course with great insight in to SEO. Adrian does a very good job in teaching the best ways to get your website to rank in google’s 1st page. Highly recommend the course!
A balanced course for organic SEO improvement
Director, Space Office Systems
I had found over the years SEO was becoming increasingly frustrating and my most hated work task. Having wasted far too much time on supposed basic SEO changes without much success, I decided it was time to get some professional help. I book a training course with Adrian Smith – who I found to be fantastic. I liked the way the course was the organised and how it was broken down into the separate SEO components and each one fully explained.
I felt Adrian struck the balance just right in terms of the course level. I’d recommend Adrian’s SEO course to anyone trying to organically improve their website’s Google ranking – except my competitors that is!
Well structured and packed with information
Head of Marketing, Redline Application Services and Bonafidee
Well structured SEO course, a large amount of information covered in one day.
In-depth learning in a short space of time
PR Manager, Association of Accounting Technicians
I really enjoyed this course. It was in depth and I learnt such a lot in such a short space of time. Please let me know if you offer a more advanced course so I can build on what I learnt in this one!
Clear modules and a practical to-do list
Partner and Head of Operations, JP Knight and Partners
I have left this course with a mountain of information and a very comprehensive ‘To Do’ list. The course is well structured & broken into modules. The online resources are excellent. Adrian explained everything very clearly without using too much jargon. I would highly recommend this course.
Actionable insights for company strategy
Communications Director, Catchy Copy Ltd
What a fantastic day! Thoroughly enjoyed this course, it was a great opportunity to consolidate the snippets I had already gathered on SEO and I was very pleased to be provided with actionable insights into how to improve our company strategy.
Accessible information and high-quality resources
Digital Marketing Executive, Pro-Sapien Software
I attended the one day SEO course run by London Web Factory. I found the information given to be accessible for all levels of knowledge in Google products and services. Adrian was a knowledgeable and engaging presenter who was happy to answer any questions, and his source material was of an extremely high standard. I would happily recommend this course and Adrian to anyone!
Tips, resources and patient explanations
Group Marketing Manager, Mackenzie Jones
I attended the SEO Training today in Euston and can’t recommend enough!! I have come away with hints, tips and lots of resources at my fingertips. Everything was explained patiently and without too much jargon to appeal to people of varying levels. Thank you!!
An eye-opener for building better websites
Senior Graphic Designer, GMR Marketing
As a Graphic Designer with HTML & Css knowledge I found Adrian’s SEO course an excellent eye-opener for how I should build my websites. Adrian is very knowledgeable, very easy to understand, and the resources provided are perfect! His advice will definitely help me in a lot in future works. I highly recommend this course to anyone!
High-value support from an authentic trainer
Founder, FUNDA
Great speaking to a authentic person who adds high value to SEO and supports you. Always a phone call away !
A strong grounding in SEO to build on
Marketing Manager, RGS Global
Can’t quite believe how much information was packed into one day. It’s given me a very good grounding in SEO which I can now build on. Thanks Adrian!
Helpful learning to take back in-house
Senior Planner, Elvis
The SEO training course I went on with the London Web Factory was incredibly helpful. I’ve brought the learnings back in-house to my agency and hope that the course will bring value to my whole team over the coming months. Thoroughly recommended! Thom Binding Strategy Director United Agency.
Recommended for people doing their own SEO
Meribel Unplugged
A very interesting day for me (age..66!) I knew some of the theory having taught myself SEO from the internet..over the years.(quite successfully until Panda and Penquin !) So having now learnt hopefully what to do for future..now comes the hard work..Actually finding time to do it.!! I will update my review later in the year..when I will, I hope have some good results.
All in all I can recommend this day of training for anyone with either just a little or no knowledge who needs to do their own SEO or at least needs to know what others should be doing for them. He also warns against black hat short term solutions which we are always tempted to try for a faster result. Sometimes ending up with catastrophic results.
Great value and easy to follow
Web Developer
I found the ‘1-Day SEO Training Course’ great value for money. The course was jam-packed with very useful information, it was very easy to follow and covered all basis. I found Adrian very easy to understand, and i’m sure that his advice will help me in a lot in my future works.
A reasonably priced introduction with lasting resources
Hillier James Wedding Photographer
I recently attended one of Adrian’s one day Google SEO courses. I found Adrian to be very likeable and a good speaker, which definitely helps with such a large amount of technical information to get through. The course was a good overview of everything one needs to know and Adrian provides tons of back up resources and information to allow further home study. When I first started looking at one day SEO courses I was shocked at how much money some companies charge.
The London Web Factory course was one of the most reasonably priced and having done the course I now know that what you get is a great one day introduction, plus the scope to continue studying the subject for many weeks, months, years after. So looking at it like that it was great value. I would definitely recommend anyone looking to improve your knowledge of Google and SEO to attend a course with Adrian and the London Web Factory. Just make sure you come ready to learn as there is a ton of information!
A solid grounding in good SEO practice
WordPress Developer, Baker + Bell
Excellent SEO course, learnt lots including how to use all the webmaster tools that are available plus a good grounding in good and bad SEO practices. Would recommend for any small business owner.
Informative, resourceful and strategic
Director, QDos Fitness Ltd
This was a very informative and resourceful course, full of useful information, and strategies for bringing SEO to your own company. I would highly recommend this course.
Answers to common questions about the one-day SEO training course, course format, materials, locations and support.
No. This course is intensive but it starts at the beginning and so there are no real prerequisites other than you should know what SEO means.
Absolutely not! SEO is a mostly non-technical discipline and this course is designed to empower decision makers allowing them to get the best from their websites and search engines such as Google, Bing and Yahoo.
Yes. Don’t worry though. It’s not really as daunting as it looks. Some modules can be covered very quickly and there’s plenty of time for questions as the course progresses.
Absolutely. There is no substitute for knowing how to do something yourself, even if you employ or manage others. With knowledge at your fingertips you are in control.
Yes. However, we primarily focus on Google. The reason being that according to Experian Hitwise, over 90% of UK searches take place using the Google search engine. For that reason, it is imperative that modern businesses understand how to make use of the powerful and free resource.
Yes. There are four scenarios.
If you have a modern website with back-end access you should be able to make all of the necessary changes yourself. Alternatively, if you have a pure HTML website with ftp access and can edit the HTML files, then you will also be able to make all of the changes yourself. If you work in an enterprise environment with a multilevel workflow and you are responsible for the specification of your website content and architecture, then you will be able to use our simple Microsoft Word templates that you can edit and pass to your developers for implementation. At the end of this course you will also know how to check that the changes have been implemented properly. If you run a small company and don’t have any means to edit or create new content, then you will be able to use our simple Microsoft Word templates and follow the same process as described above.
Yes. There is a free optional workshop included at the end of the course where you can discuss your own projects.
We have a maximum class size of 12 attendees. However, smaller groups are common.
No. If one person books then the course goes ahead.
Yes. We provide you with access to a special member’s area where you will find a demo website, links to important tools, practical hands-on guides, cheat sheets, training videos and links to all of the materials that were used to develop the course.
Absolutely not! The object of this course is to train you to be self-sufficient and for you to be able to operate in your own right. We do hope however that you will find this course invaluable and that you will want to come on one of our other courses in the future. So you can see that there is an incentive for us to provide you with a first-rate training course.
It’s rare that our attendees need further assistance after the course. That’s because we provide excellent course resources and show you how to get help from Google experts for free. However, if you have a complex problem and need specialist help we can provide consultancy and personal training on an hourly basis. Support is provided using the Join.Me screen-share application.
You need to make Google your friend and never try to “combat” the Google algorithms. If your site has been penalised during an algorithm change it means that your SEO did something that contravened the Google Webmaster Guidelines. In this course you will learn ethical SEO techniques that mean that you will never have to worry about an algorithm change again. If a site is properly optimised in accordance with the Google Webmaster Guidelines a new Google algorithm change actually benefits your rankings. Ethical SEOs actually look forward to algorithm changes because their sites usually start generating more traffic.
Our training centres are in London and Surrey and both are easy to access from almost anywhere in the world.
Our London Training Centre is just 200-meters from Euston Train station and 900-meters from Kings Cross and St Pancras stations. Waterloo and Paddington stations are 15 minutes by tube or taxi. Euston also offers a large number of hotels to suit all budgets. The Euston Premier Inn is just a few hundred meters from our training centre and offers comfortable accommodation. If you are visiting from abroad you could fly to Heathrow, Stansted, Gatwick or London City Airport and catch one of the express train services. A typical 1-day flight from most EU destinations can be purchased from Easy Jet or Ryan Air for about £40.00-£70.00 return. For specific help or recommendations please feel free to contact us.
Our Surrey Training Centre is just 500-meters from Epsom train station and 50-meters from the main town-centre multistory car park. Epsom is around 40-minutes by train from London Waterloo or London Victoria, and around 30-minutes by taxi from London Gatwick or 45 minutes from London Heathrow.
Unfortunately not. We operate on a “Fair Price for All” policy. Our goal is to offer the best SEO training course at a price that is affordable to all businesses, both big and small. For that reason, we keep our advertised price to the absolute minimum – always.
About the instructor
Adrian Smith has been teaching London Web Factory SEO training courses since 2011. A web developer and digital marketing specialist, he has helped organisations of all sizes improve their search visibility and grow their businesses through better websites and effective internet marketing.
As the founder of London Web Factory and author of the Intensive Search Engine Optimisation course, Adrian brings extensive, hands-on experience into the classroom. The course focuses on practical, up-to-date SEO techniques that can be applied to real-world websites, rather than theory alone.
With search changing rapidly, Adrian continually updates the course to reflect the latest developments in SEO, including AI-powered search, AI Overviews and the growing importance of optimising content for both traditional search engines and AI-driven platforms.
Join our Intensive SEO Training Courses in Euston, London and leave with a clear process, professional resources and the confidence to improve your own website or manage SEO work more effectively.
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