London Web Factory helps marketing teams learn how to plan, launch, optimise and scale Google Ads campaigns with structured training, live campaign mentoring and practical knowledge transfer.
Most organisations do not need to outsource every part of PPC forever. With the right training, processes and support, internal marketing teams can understand campaign performance, make better decisions and manage paid search more confidently.
This programme is designed to move your team from uncertainty to practical PPC competence, whether you want to supervise an agency more effectively or bring campaign management in-house.
Choose from manager training, practitioner training or a complete in-house PPC capability programme.
A focused course for marketing managers, directors and business owners who need to understand PPC strategy, reporting, budgets and performance.
Practical, hands-on training for marketers responsible for building, managing and optimising campaigns.
Complete programme
A structured 12-week programme combining audit, training, coaching, shadow campaigns and handover.
The programme follows a structured six-step process for building confidence, capability and long-term PPC independence. Your team learns the principles, applies them to real campaign decisions, then receives support while responsibility moves in-house.
90 day roadmap
Team capability
Managers do not need to become full-time PPC specialists, but they do need to understand how PPC works, what the numbers mean and how to make informed decisions about budget, performance and strategy.
Manager view
Budget and performance
CPA
£42
ROAS
4.1x
Practitioner plan
Hands-on campaign work
Practitioner training is hands-on and practical. Your team learns how to build campaigns properly, manage budgets, improve targeting, review search terms, test ads and report on results.
The complete programme is designed for organisations that want more control over PPC. It combines strategic review, practical training and live campaign mentoring so your team can gradually take responsibility with expert support in place.
The training covers both the strategic and practical skills needed to manage PPC campaigns with confidence.
PPC training is most useful when it comes from someone who has managed real campaigns, solved real problems and worked with real marketing teams.
Two decades of hands-on PPC experience.
Practical understanding of Google Ads, campaign structure and optimisation.
A strong track record of training, support and consultancy.
Deep experience with lead generation campaigns for care homes.
Designed to upskill teams, not just deliver isolated training sessions.
Built around live campaign issues, real data and practical decision-making.
With structured training and support, many teams can become productive within 30 to 60 days, with deeper confidence developing as they work on live campaigns.
Yes. The training can start with fundamentals and then move into practical campaign work, reporting and optimisation.
Yes. Training can be delivered online, in-house or in a classroom format depending on the needs of the team.
Yes. Optional ongoing support can include audits, reviews, troubleshooting and strategic advice.
Book a discovery call and find out how your team could become more confident, more capable and less dependent on outside agencies.
Book a Discovery Call