Practical notes on web design, performance, SEO, PPC and digital marketing.
The term "Google Dance" was originally used to describe ranking fluctuations caused by Google's monthly index updates. While those large-scale updates are now a thing of the past, the phrase is still sometimes used to describe the ranking volatility often seen with new pages and websites.
Online reviews can have a significant impact on how potential customers perceive your business. While it can be tempting to ignore negative comments, responding professionally and courteously can often make a much stronger impression than the review itself.
Social media platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) play an important role in modern digital marketing. Businesses often invest significant time and effort building audiences and encouraging likes, shares and engagement. But does this activity have any direct impact on where a website appears in Google's search results?